Engagement Rate Calculator

How to use this calculator

Choose your platform from the dropdown — TikTok, Instagram, YouTube, Facebook, X or LinkedIn. Enter your total follower count, then add the average likes, comments and shares from a recent post. For TikTok and YouTube you can also enter views to get an engagement-by-views rate. Hit Calculate and the tool instantly shows your percentage plus whether it falls in the low, average or strong band for that platform. Use the result to benchmark your content, plan collaborations or track growth over time. For even better results, post during the peak UK engagement windows — timing can noticeably lift your rate.